HILLDAVE Gold Standard
FORTUNE 500 PRODUCTION.
NOW IN YOUR HANDS.

30 years of commercial production expertise — Coca-Cola, Microsoft, Disney — engineered into AI-accelerated production. One system. Measurable results.

BOOK A CALL
10X
Viewership increase — internal TikTok test
100%
Increase on first client post vs. their average
13X
Increase on second client post vs. their average
HOW IT WORKS

A managed system that connects your brand, analyzes your data, creates your content, and optimizes every week. No guesswork. No wasted spend.

01
CONNECT

Platforms and Brand Bible linked to our system.

02
ANALYZE

AI generates deep performance report and strategy.

03
CREATE

Content built inside our platform. Ready to post.

04
OPTIMIZE

Weekly reviews. Continuous data-driven improvement.

MODULE 01 — SOCIAL CONTENT
WHAT YOU GET EVERY MONTH

Social content builds your brand and audience. Every deliverable is backed by data. Every piece of content is built inside our system.

01
PLATFORM ONBOARDING
Before the first meeting, we connect your social platforms and Brand Bible to our system. Data flows in immediately. No manual uploads. No back-and-forth.
hilldavelabs.com — Connections
HillDave system connections screen
Live connection view inside the HillDave platform
TikTok ✓YouTube ✓InstagramMeta AdsCanvaBrand Bible
02
AI OVERVIEW REPORT
The system generates a deep analysis of your current performance. Past data, platform behavior, and AI recommendations — delivered before your kickoff meeting.
DEEP RESEARCH REPORT
TO: Client████ Leadership Team  ·  DATE: March 12, 2026
SUBJECT: Comprehensive Instagram Performance Audit & Go-Forward Strategy
EXECUTIVE SUMMARY
The aggregate metrics are dangerously misleading. While the account boasts 4.5M total views, this figure is almost entirely attributable to a single viral anomaly: Video #38 (4.3M views — 95.7% of total). The true health of the account is reflected by its median view count of just 716.
1. NICHE POSITION
The Client████ account is currently failing to occupy its intended niche. Its performance data places it in a precarious no-man's-land between a B2B professional services page and a generic commentary account.
Intended Value Prop
Science-backed authority
Actual Value Prop
Occasional viral commentary
2. CONTENT-MARKET FIT
Remove the single viral outlier and average views per video drops from 90,125 → 3,946. The content strategy has not found its market.
Project ShowcasesCRITICAL FAILURE <1.5% ER
Abstract Design PrinciplesFAILURE — low reach
Site Visits / Behind the ScenesMEDIOCRE 2–3% ER
3. GROWTH LEVERS — NEXT 30 DAYS
LEVER 01
Problem/Solution Narrative Reframing
Median views: 700 → 5,000–15,000
LEVER 02
Replicate 'Thought Leader on Location' Format
Save-to-View ratio target: >1%
LEVER 03
Objection-Handler Carousel
Position brand as financial partner
LEVER 04
Before & After Transformation Reel
ER target: climb from 1.5% to >3%
LEVER 05
Myth-Busting Series
Comment rate: 0.02% → >0.5%
4. BLIND SPOTS & MISSED OPPORTUNITIES
Adjacent content categories ignored: staff spaces, school security (CPTED), community integration. Underutilized features: Polls, Instagram Guides, Collabs. Trending formats not adopted: Day-in-Life, Before/After Transformation Reels.
03
KICKOFF MEETING

We walk through the full data picture together. You see your past performance report, AI recommendations based on your history, and the latest platform trend report — all before we make a single piece of content.

Past performance analysis
AI-generated recommendations
Latest platform trend report
Brand voice alignment review
PLATFORM TREND REPORT — WEEK OF APR 1
TOP VIDEO TRENDS
↑ "Day in the life" POV format (+340% reach)
↑ Unboxing with voiceover (+210% saves)
↓ Static carousel posts (−18% reach)
TRENDING AUDIO
Track: "Aesthetic Chill Lo-Fi #4" — 2.1M uses
Track: "Motivational Build" — 890K uses
Track: "Upbeat Product" — 450K uses
BRAND VOICE ALIGNMENT
Matched to: Direct, confident, results-focused
Avoid: Overly casual, humor-first formats
Recommend: Authority + social proof hooks
04
7-PIECE CONTENT PLAN

Seven ready-to-use content pieces per month. Each includes caption, hashtags, posting time, and format recommendation.

TRIANGULATED FROM THREE DATA SOURCES
① Your past performance — what has worked for your audience
② Platform trends — trending video formats and audio this week
③ Your Brand Bible — voice, tone, and content guardrails

The result: content that is on-brand, on-trend, and built on what your specific audience has already responded to.

hilldavelabs.com — Instagram Reels Content Schedule
Content plan — schedule and hook
Content plan — intelligence cards and caption
Content plan — generated video
Actual content plan output — hook, video prompt, brand/trend intelligence, caption, hashtags & generated video
05
AI-ACCELERATED CONTENT CREATION

Content built directly inside our platform. One-click creation from the schedule — UGC voiceovers, product photography, or fully custom scene builds. All from a single system.

UGC content creator
UGC CREATOR
Product shot
PRODUCT SHOT
Brand campaign
BRAND SPOT
06
WEEKLY PERFORMANCE REVIEWS
Short weekly meetings reviewing prior-week post performance against your baseline. We present the next week's content, make it, and repeat. Continuous optimization — not set-and-forget.
WEEKLY PERFORMANCE REVIEW
Total Views
42,800
+100%
Engagements
1,920
+13x avg
Profile Visits
3,400
+67%
Link Clicks
284
+45%
NEXT WEEK RECOMMENDATION
Double down on Post #2 (UGC format). Stop running Post #1 static image. Iterate Post #3 with new hook.
07
MONTHLY OPTIMIZATION
End-of-month review of all performance data. We adjust strategy, refine content direction, and optimize every variable — posting frequency, format, hooks, and timing.
PACKAGES & PRICING

Two tiers. Both include the full managed system, weekly meetings, and AI-accelerated content creation. Platform fees billed separately.

PACKAGE 01 — FOUNDATION
$1,500
per month + platform fees
  • Social platform + Brand Bible onboarding
  • AI deep overview report
  • Kickoff meeting with full data presentation
  • 7 pieces of content per month
  • Captions, hashtags, and posting times included
  • Content creation inside our platform
  • Weekly performance review meetings
  • Monthly optimization and strategy adjustment
  • TikTok and Meta platforms
  • Google and Reddit platforms (coming soon)
BOOK A CALL
MOST POPULAR
PACKAGE 02 — GROWTH
$5,000
per month + platform fees
  • Everything in Package 01
  • Paid Media Module included
  • Competitive landscape + marketing plan
  • 3 ad scripts per month
  • Meta ad performance monitoring + AI optimization
  • 2 social posts per week (8/month)
  • 6 ad content iterations per month
  • 17 pieces of content per month
  • Priority content creation turnaround
  • Advanced ROAS monitoring and reporting
BOOK A CALL

Custom engagements available. Enterprise packages, one-time campaign content, and high-frequency ad programs. Contact us to discuss scope.

BEYOND THE SYSTEM
FULL-SCALE BRAND PRODUCTION

When your brand is ready for the next level, we bring the full weight of Hill Dave Studios to bear. Brand spots, broadcast campaigns, large-format commercial production — the same capabilities that served Fortune 500 clients for 30 years.

This is a separate engagement from the managed system. Scope, timeline, and budget are custom to each project.

DISCUSS A PROJECT
Brand campaign
HILL DAVE STUDIOS
Coca-Cola · Microsoft · Disney · General Motors · Budweiser · DreamWorks
30 YEARS OF FORTUNE 500 PRODUCTION HERITAGE

Started at BBDO. Founded and ran Driver Media and Driver Studios for 25 years. Multiple Super Bowl campaigns. Scaled Cool School to 20 billion YouTube watch-time minutes.

That production expertise is now engineered into AI. The same standards that served Coca-Cola, Microsoft, Disney, and General Motors — available to your brand.

Coca-Cola
PepsiCo
Microsoft
General Motors
Budweiser
Modelo
Disney
DreamWorks
READY TO SEE WHAT YOUR DATA SAYS?

Book a call. We connect your platforms, run the first report, and show you exactly what the system recommends — before you commit to anything.

BOOK A CALL
No commitment required — first call is free
HILLDAVE Gold Standard
© 2026 HillDave Labs. Fortune 500 production expertise. Engineered into AI.